reach your customers with
search engine optimization.

Go Vertical Media Group cloud brand asset.

Achieve Higher Google Rankings for the Keywords Your Potential Clients Are Searching For

SEO stands for Search Engine Optimization. It’s the process of pushing your website to the top of the organic Google results when your customers are searching. SEO is one of the most powerful channels on the internet for driving customer acquisition, sales, and brand awareness. Statistics show that 51% of all website traffic and 40% of all online reviews are driven by SEO.

So how does SEO work? SEO takes time; you need to “prove” to Google that you deserve a spot on the first page for your target keywords. And you do this by making consistent SEO improvements month after month. We like to refer to this as the “long game”. With paid advertisements, you’re working toward short-term business goals within the period the ad is running. SEO, however, is not a quick short-term solution. It takes time and consistency to improve and maintain your Google rankings as the Google algorithm is always changing and competitors may also be working on their SEO.

Investing in SEO is the best way to improve your organic rankings on Google Search and Google Maps for the keywords your potential clients are searching for!

Mark, co-owner of Go Vertical representing the Search Engine Optimization service page. Go Vertical is a website design company and marketing agency in St. Thomas Ontario.

SEO Plans to Suit Your Needs

SEO can be confusing to understand. We try to make it simple with a transparent approach as we work to improve your Google rankings.

Monthly SEO Plans

Just like a positive daily habit leads to long-term success, this is the optimal approach to achieve your desired results through continuous monthly SEO enhancements. 

One Time Project

We recognize that continuous SEO may not fit your budget. This alternative option is to carry out a one-time SEO project that can be revisited yearly as an annual tune-up.

Ongoing Backlink Plans

Some clients prefer to handle their own SEO tasks, but may require assistance with backlinking. Backlinking is a unique and crucial aspect of SEO, and we can support you with continuous backlinking campaigns to enhance your overall SEO efforts.

Key Components of SEO 

SEO and your website’s Google rankings are influenced by a wide range of factors. The core items below work together to determine how well your website performs in search engine results and how effectively it attracts and engages visitors.

Keyword Performance

Keyword research is a critical component of SEO, as identifying the right keywords to optimize your website for is the foundation of any SEO strategy. It’s important to optimize for keywords that balance search volume with achievability.

Onsite Optimization

This is the visual aspect of SEO. It involves optimizing various elements on your website to make it more attractive and understandable to both search engines and users. A few examples of this include header tags, content quality and relevance, URL structure, internal linking, image optimization.

Page Speed

Page speed is a critical factor in SEO because it directly affects both user experience and how search engines rank websites. A faster website not only enhances user experience but also contributes to higher rankings, better crawlability, and increased conversions.

Backlinks

One of the more challenging and ongoing aspects of SEO is off-site optimization, which focuses on acquiring links from reputable websites. Quality link-building emphasizes securing valuable links from reputable domains while using a diverse range of anchor text.

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Our SEO Process

When you choose to work with Go Vertical to improve your SEO, here's what you can anticipate. 

Our goal is to ensure a smooth and effortless process for our clients. We like to meet in person whenever possible, but we can also accommodate your schedule with video calls or phone calls.

1. Project Scope
We start by assessing the existing website and conducting an SEO audit to review with you. We will want to understand your business goals and we can present pricing options for ongoing plans, or even one time tune-ups.
2. Strategy
We'll start by finding the right keywords with the right level of volume and achievability. After that, we'll review your website to ensure you have the right landing page structure. We will also review your top competitors to see what keywords they rank for (and build these phrases into your SEO where relevant) plus identify the best ongoing link building opportunities.
3. Execution
Once we've established the SEO strategy and reviewed this with you, our team will get started on your SEO work as soon as possible based on the SEO package you have chosen.
4. Reporting
We will prepare reports for you to review your current rankings, how you are fairing compared to your competitors, and we will detail a summary of the SEO work performed.

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Here’s Some FAQs We Often Get Asked

What is SEO?

SEO stands for Search Engine Optimization. Basically this is a fancy term that at its core is work that can be performed that will improve the websites Google rankings (aka what position your website placement is when people see it in Google search or maps).

Is SEO a one time thing?

While we can perform one time SEO work, SEO works best when it is performed continually month to month. It’s important to understand that SEO is not a one-time fix or a quick and fast strategy. SEO takes time!

Can you guarantee SEO will get my website to rank #1 on Google?

No, unfortunately there are many factors involved, and this cannot be guaranteed. While we can certainly improve it, not even Google would guarantee this. There are many outlying factors involved in SEO, and your industry and location will also play a key part in your rankings.

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